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| Category: |
Boutiques |
| Title: |
The General Trading Company
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| Listing URL: |
http://www.generaltradingcompany.co.uk
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| Description: |
The General Trading Company was founded in 1920 by the Part family and occupied premises in Grantham Place, off Park Lane W1, for the next 40 years. During this tumultuous period, it became one of London’s first ‘boutique’ home stores selling a multifarious selection of pieces including furniture, interior decoration, gifts, china, glass, clothing and accessories. Always adventurous, sometimes frivolous, everything exuded passion and panache. Borne out of these early years came the wedding list concept (embraced by so many couples to this day) along with the patronage of the Royal Family. In 1962 the shop moved to the fashionably smart surroundings of Sloane Street where it began to make a distinguished name for itself. Initially the company settled comfortably into two large Victorian houses before they were substantially remodeled to make them into one workable retail business. In July 2008 sadly The General Trading Company went into administration. This unique and very individual store has recently been acquired; saving a piece of history as well as the employment of those working there. Its new owners intend to restore the GTC to its former glory as the destination 'boutique' home store in South West London. Over the next few months the store will undergo a gradual transformation culminating in an exciting re-launch.
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